Research Blog

 For my commercial, I am planning to have a Chevrolet commercial on their truck, the Silverado. In a majority of these commercials, they boast on safety, towing capacity, and other truck related activities (off-road capability, engines, suspension, etc).

• Scenes include: off-roading shots, towing heavy loads, space capability, features the truck may have, etc.
• Props consist of their own trucks, accessories related to the environment the scene is shot at, towing related props, and more.
• The nature of the commercials is to show how the Silverado is a better choice of a truck than other competitors (like the Ford F-Series and Dodge's Ram trucks). The scenes can make it seem as if the truck can take the pressure of multiple environments.

1. Chevrolet in a majority of their commercials will have their logo and their slogan "Find New Roads" placed on the end of every commercial. This slogan is basically to entice viewers to find new adventures with their vehicle fleet.

2. In these commercials, the vehicles will be shown significantly by either their logos or their performance "badges" shown along the vehicles. This is done to help people better recognize their brand, without them announcing their brand.

3. The commercials will go above and beyond with environment change, just to really drive the point that their vehicles can withstand all terrain, no matter what environment they live in.